Scott Piro

A media and public relations professional since 1994, Scott Piro is the Director of Strategic Communications at The Focus Project. He has designed and implemented national and local campaigns for nonprofits, startups, corporations, publishers and entertainment organizations.


The Philadelphia native has extensive experience writing compelling marketing, press and internal materials for a wide variety of organizations – from media talking points and web copy to press kits and social media content.


Scott co-launched the pioneering nonprofit organization ORAM, protecting and empowering LGBTIQ asylum seekers and refugees, and he created the popular groups Tel Aviv Anglos and Queer Support for Israel on Facebook.


Scott has resided in New York since the 1990s – except for a five-year detour in Tel Aviv at the turn of last decade. He has completed 20 marathons and performed onstage at Carnegie Hall eight times with the New York City Gay Men’s Chorus.

Ari Rosenblum

Ari Rosenblum is the Director of Community Relations at The Focus Project. A native of Canada, Ari has served in leadership roles at local and national Jewish organizations in Toronto, Ottawa and New York. His passion for Israel and Jewish advocacy took root as a student at the University of Toronto.


Ari has worked since 2001 in senior advocacy, communications, and development roles. He has mentored hundreds of activists, focusing on Israel advocacy training and strategic engagement. Ari served as a regional Board member of Canadian Jewish Congress and consulted for the Centre for Israel and Jewish Advocacy.


Moving to the US in 2017, he led the renowned campus advocacy organization Hasbara Fellowships. Ari is a contributor at the Times of Israel and several other publications. A father of five, Ari lives in the Riverdale section of New York with his wife, Michelle, and their young daughter.

Yoseff Shachor

Yoseff Shachor is Communications Coordinator for The Focus Project. Yoseff, a native of Virginia, immigrated to Israel in 2009, where he served in the Israel Defense Forces as a Heavy Tactical Sniper. He defended Israel during Operation Pillar of Defense (2012) and Operation Protective Edge (2014).


Following his discharge from the IDF with the rank of Staff Sergeant, Yoseff earned a B.A. in Communications and Political Science from Bar Ilan University and an M.A. in Nonprofit Management from the Hebrew University, where he helped establish a chapter of Alpha Epsilon Pi.


Since then, Yoseff has consulted for several pro-Israel and pro-Jewish organizations spanning the United States, Israel, and the United Kingdom. In his current role, Yoseff helps unite the messaging of the
pro-Jewish and pro-Israel community in North America for The Focus Project.